Astonishing Tales Of Mediocrity

Company:	Astonishing Tales Of Mediocrity
Contact	Brandon Mendelson
Background:	Brandon Mendelson. You know him. You love him. We know him. We love him. Now we can all know and love him together. Along with his blog, Astonishing Tales of Mediocrity. We're excited to be part of this logoifying project for the man. No, let me rephrase that, da man. There, that's better.
Online:	http://brandonmendelson.com/

How does one amass over 900,000 followers on Twitter? I don’t have a frickin’ clue to be honest. I suppose if you took out a national advertising campaign, promoting your Twitter handle, you might get there — maybe. Just think about that number for a minute. That’s the population of a large city. That’s like 18 Yankee Stadiums packed full of people. That’s an insane number of people — seriously insane.

Today, we’re excited to introduce you to a man (but you probably already know of him) by the name of Brandon Mendelson. As of this writing, Brandon has 908,030 followers on Twitter. So basically, that’s the equivalent of everyone in Seattle and Minneapolis is following his every tweet. That’s just sick.

@idesignyourlogo has pretty much the same number as Brandon, only without the comma and the three extra digits at the end. So yeah, we’re pretty sure he’s a bit more popular than us. Even our little (or tall) buddy, Jason Sadler with over 25,000 followers isn’t even sniffing the numbers that BJ (only cause we’re tight like that) has come up with.

So how did he do it, you ask?

Well, first, the guy is eff’n hilarious. Just check out his blog, Astonishing Tales Of Mediocrity. If you’re like me, you’ll laugh out loud in a public place as the other consumers in the establishment give you the stink eye. But, taking a cue from Mendelson’s blog, I just flicked them off (and farted).

Is that all it takes though? You only need to be funny? No. Well, maybe. Um, I dunno … i guess that could be it. But, not for BJ. In addition to being a hoot, he’s also a writer for Huffington Post, CNN and Albany Times Union. You’ve probably heard of those places, right? Yeah, they have like a billion readers a piece, so that probably helps get your name out there.

And then, there’s the feature of him that appeared in Psychology Today, as the guy who only tells the truth. That’s how we’ll know if he truly likes his new logo.

And finally, there’s the book. In his case, it’s a book called, “Social Media is Bullshit”. With a title like that, people are going to take notice. Plus, I just find the irony of that, hilarious.

Ok, so now that I told you all of that, the truth is, I have no clue how BJ got all of his followers. I totally made all of that up, just to sound like I knew what I was talking about. I mean, if I really knew, I think we’d have a few more followers ourselves, right. It’s the old, never trust a salesman who drives a Yugo. (I just made that up too.)

Actually, everything I told you is true. Brandon Mendelson is hilarious, he does write for all of those big-ass outlets, he was featured in Psychology Today and he is authoring a book. What’s not true is how he amassed his followers. My best guess is that it’s a combination of all of the things he does and the fact that he kicks ass. Not the I’m-going-to-beat-you-up kind, the kind were you’re super-cool.

To say we’re excited about designing a logo for his blog, Astonishing Tales Of Mediocrity, we be correct. We are, in fact, pumped. As you can imagine, concepting a visual representation of all that he does was somewhat difficult. We did what we always do though, we get into character and jump right in. In this case, getting into character meant that we needed to be Brandon Mendelson for the day. Not an easy task when you’re not cool, but he is. We managed though.

We’re still working on the finishing touches, but don’t worry, we’ll have something for you to see later today. In the meantime, do yourself a favor and both follow BJ on Twitter and spend some time on his site. You’ll laugh your arse off.

Update: We’ve got a few options we’d like to get your feedback on. Leave a comment, tell us what you think. To get a complete understanding about what this is about, check out his blog first.

Astonishing Tales Of Mediocrity, 9.8 out of 10 based on 6 ratings